Shad Abbaslou / Contexts
● Open to global roles
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FILE 006
Observation · file 006 · London 51.5074°N LDN --:--

Abbaslou, S.006

NameShad Abbaslou
RoleProduct Design Lead
EmployerOpen Innovation
BaseLondon
FieldEnterprise AI, health, data
StatusOpen to global roles
Now ·
Product Design LeadOpen Innovation, on an enterprise AI programme, from London: the design system, the prototyping pipeline, and the AI workflows the teams build with. Five product teams, nine designers on one system.
The long one
Three years, one productAstrato, by Vizlib. Both delivery pods, 29 people, one designer. Case file 002.
The hard one
A year inside the NHSA CAMHS team, a 21-person beta, and a diary that had to be genuinely private. Case file 003.
Before that
Ten years, shippingTravel, healthcare, data platforms, enterprise AI. MSc Computer Science, BA Interaction Design. The full record is the CV.

Looking for a hands-on product design lead role in AI platforms, health or data tools.

01How I design

Understand the people, then design the interface

The first principle, drawn: the line my taste would draw, and how nineteen sessions bent it, one at a time. A diagram of the idea, not data. Hold a session.

Understanding comes first. I don’t trust my own taste until I have watched someone contradict it. On Safe Space that meant nineteen interviews across all three corners of the service, teenagers, parents and clinicians, before anything was drawn.

The experience is a set of decisions. Who sees what, when, and at what cost to whom. The hardest call on that service was not a screen but a privacy default: what a teenager shares stays theirs until they choose otherwise.

The interface is where it either reads or it does not. A mood graph labelled “Wellbeing Score over 4 weeks” left two clinicians unsure whether higher was better; “Mood (1 = low, 10 = high)” did not. Systems before screens: tokens, rules and naming survive handoff, polished mocks do not.

Code is a design material. I hand over the thing, not a picture of the thing.

How that work was led across the files, the decisions other people lived with, where it rubbed and how a change gets into a system, is its own page, and three of the arguments the files make are written up as essays. For a panel, 001 and 003 are also a forty-minute deck, twenty slides, every line read from the files.

02Contact

LinkedIn is the direct route

Send me a message on LinkedIn. Based in London, open to global roles in AI platforms, health and data tools.

Clients and platforms Astrato NHS Villa Plus Qlik Snowflake

Source notes

  • Durations above are the figures used in the linked case files; each file carries its own source notes.
  • The NHS trust is anonymised throughout this site.