Selected work
08 SLOTS · ALL LIVE · NO EMPTY SEATS
↗
20 PROBLEMS · REBUILT BROKEN · FIXED FOR REAL
LIVE SITE
SHIPPED PRODUCT
SHIPPED PRODUCT
LIVE SITE
LIVE TOOL
PRODUCT FILM
LIVE SITE
01
↗
+75% WILLINGNESS TO SHARE
The UX Files
20 real UX problems, rebuilt broken and playable. Before/after forensics of an ML platform
02
HEALTHCARECASE STUDY
↗
40+ FEATURES · TWO PODS
Safe Space
Youth mental health for an NHS trust. The Triangle of Care, +75% willingness to share
HEALTHCARECASE STUDY
03
DATA PLATFORMCASE STUDY
↗
1 COMPANY, TAUGHT TO BUILD
Astrato
40+ features across two pods. The join canvas untangled, AI insight from raw data
DATA PLATFORMCASE STUDY
04
DESIGN EDUCATIONPLAYABLE
↗
PROTOTYPES IN PLAIN ENGLISH
Everyone Builds
An interactive class that turns PMs and engineers into designers. Drag atoms, build molecules, command the robot
DESIGN EDUCATIONPLAYABLE
05
↗
+300% FIRST-INTERACTION RETENTION
OI Lite
The prototype workshop. Designers type plain English, Storybook renders real components
06
TRAVELCASE STUDY
↗
3,491 TOKENS · 91 LAWS
Villa Plus
Sole designer. First mobile app from scratch, full web overhaul, +300% first-interaction retention
TRAVELCASE STUDY
07
↗
10+ YEARS · SIX COMPANIES · ZERO UNSHIPPED
From Chaos to Canon
The OI design system story. 3,491 tokens, 220 components, 91 laws, 100+ waves
OPEN TO INTERESTING PROBLEMS
Shad
Abbaslou
Abbaslou
ROLEHEAD OF DESIGN · UX ENGINEER
YEARS10+ SHIPPING
BASELONDON, UK · OPEN TO UK ROLES
08
The Designer File
Who I am, how I work, and a CV built like a product
