Mehrshad Abbaslou
LEAD PRODUCT DESIGNER · UX ENGINEER
Profile
UK-based Lead Product Designer and UX Engineer with 10+ years designing B2B and B2C SaaS platforms, native mobile apps, and enterprise AI/ML products across healthcare, travel, data analytics and education. I lead end-to-end product design: user research, discovery workshops, interactive prototyping, usability testing, design systems, and front-end implementation (HTML, CSS, JavaScript, React, Storybook). Known for design-token architecture, AI-assisted design operations, WCAG accessibility, and outcomes measured in adoption, retention, conversion and time-to-insight.
Experience
Open Innovation AI
APR 2025 · PRESENT
REMOTE FROM THE UK · CURRENT
ENTERPRISE ML PLATFORMS
REMOTE FROM THE UK · CURRENT
ENTERPRISE ML PLATFORMS
Lead Product Designer · UX Engineer
- Design lead for enterprise machine-learning platform products (MLOps), owning UX strategy from user research to shipped, token-audited UI.
- Architected and govern a design system of 3,491 design tokens, 220 components and 91 documented design laws, with automated AI design QA on every change.
- Created OI Lite, an AI-assisted prototyping workshop: product managers and engineers build production-grade Storybook prototypes with real components using plain English.
- Root-caused and redesigned 20+ platform UX problems ("The UX Files"), each rebuilt interactively and validated before implementation.
- Partner with engineering daily; design tokens, Storybook stories and working code are the design deliverable.
Astrato Analytics
NOV 2021 · APR 2025
LONDON, UK
BI & DATA VISUALIZATION
LONDON, UK
BI & DATA VISUALIZATION
Lead Product Designer · UX Engineer
- Led product design across two pods (data visualization, data preparation); line-managed two designers and mentored juniors.
- Shipped 40+ features end to end, including the Data Explorer join canvas and an AI-powered insight assistant (natural language to visualization).
- Increased dashboard adoption 22% and reduced time-to-insight 35% through streamlined navigation, KPI patterns and information architecture.
- Standardised BI components into a reusable design system, cutting build time 40% and improving design-to-dev handoff by 20%.
- Cut data-entry errors 32% with improved form validation and inline editing; lifted collaboration engagement 27%.
Mindwave · NHS
SEP 2019 · DEC 2021
LONDON, UK
DIGITAL HEALTH
LONDON, UK
DIGITAL HEALTH
User Experience Designer
- Delivered five high-priority NHS initiatives during COVID, aligned with the UK GDS Service Standard and WCAG accessibility.
- Built a remote patient platform that reduced appointment wait times by 8% within six months.
- Designed an older-adult care web app that increased user engagement 60% and improved community coordination.
- Launched a youth mental-health mobile app with 10,000+ downloads in three months; research spanned patients, parents, carers and clinicians.
Villa Plus
MAR 2019 · JAN 2020
LONDON, UK
TRAVEL · E-COMMERCE
LONDON, UK
TRAVEL · E-COMMERCE
Sole Product Designer
- Only designer at the UK's largest luxury villa holiday provider; designed the first mobile app from scratch and led a complete web overhaul in under a year.
- Re-mapped the end-to-end customer journey for large-group bookings with ops, support and marketing.
- Increased conversion per lead 24%; reduced post-booking cancellations 80%; introduced "Pay by Day" repeat-booking model.
Travel Direct
MAY 2018 · OCT 2019
LONDON, UK
TRAVEL APPS
LONDON, UK
TRAVEL APPS
UX/UI Designer
- Designed and shipped three mobile apps in under nine months, concept to App Store.
- Increased booking conversion 31% via a unified cross-app design system and improved onboarding.
- Reduced support tickets 45% with real-time booking updates and clearer microcopy; built "Group Pay", raising group completion 28%.
DTC Design London
FEB 2015 · MAY 2018
LONDON, UK
DESIGN STUDIO
LONDON, UK
DESIGN STUDIO
Founder · Design Consultant
- Founded a design studio and grew it from two clients to a team of eight.
- Delivered UX, motion graphics and app work for clients including the Victoria and Albert Museum; shipped a 3D-printing app and a data-science-through-play workshop.
Skills
Product & UXProduct Design, UX Design, Interaction Design, Human-Centred Design, Service Design, Design Thinking, Product Strategy, MVP Definition, Roadmap Alignment, Growth & Retention Design
Research & DataUser Research, Qualitative & Quantitative Research, User Interviews, Usability Testing, A/B Testing, Personas, Journey Mapping, Funnel & Heatmap Analysis, Mixpanel, Amplitude, Google Analytics, Hotjar
Design SystemsDesign Systems, Design Tokens, Component Libraries, Atomic Design, Storybook, Design QA, Documentation, Developer Handoff, Figma, FigJam
UI, Motion & PrototypingUI Design, Visual Design, Motion Design, Micro-interactions, Rapid Prototyping, Figma, Framer, Principle, Responsive & Mobile Design
Engineering & DeliveryHTML, CSS, JavaScript, React, Tailwind, Webflow, Git, Agile, Scrum, Jira, Confluence, Cross-functional Leadership
AI & AccessibilityAI-assisted Design Ops, Human-AI Interaction, AI UX, LLM Prompting, Enterprise ML Platforms, MLOps, Data Visualization, BI Dashboards, WCAG 2.2, Inclusive Design, Privacy by Design
Education
MSc Computer ScienceRAVENSBOURNE UNIVERSITY LONDON · 2017 TO 2019
BA (Hons) Interaction DesignUNIVERSITY OF THE ARTS LONDON · 2013 TO 2016